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Measure the True Impact of Your Arguments

Lawsuits that go to trial can be tremendously expensive — more so when perceptions of the case’s strength don’t match reality.

Jury Lab™ Emotion Response technology was created to mitigate that risk, improving the chance of successful outcomes by testing jury responses before the case goes to trial.

 

“In many cases, wins and losses are decided in the opening statement.”

– Susan Constantine MPsy, Founder of The Human Behavior Lab and Creator of Jury Lab

Less Risk. More Reward

The Power of Science

Jury Lab is a patented emotion response software designed specifically for legal professionals.

Through analysis of the facial expressions of up to 12 mock jurors, legal teams using Jury Lab are able to test arguments, key points, opening and closing arguments, photographic and video evidence, witnesses, and more, to pre-determine how a real jury might perceive their trial strategy.

Powered by an expansive collection of millions of facial response data points, Jury Lab takes the science of emotion recognition technology proven in autism diagnosis, marketing/advertising research and sophisticated political strategies, and brings it to the legal profession.

So rather than the risk of assumptions, Jury Lab delivers greater clarity and certainty — which can translate into smarter settlements, adjustments in case strategy and improved chances of victory.

Why Jury Lab?

Emotions may be difficult to read, but are essential to understanding.

Created by trial consultant and human behavior expert Susan Constantine , Jury Lab is premised upon the idea that the way in which people respond to an online survey, or answer a question in a group environment, may mask their true feelings.

According to recent research , even the observations of the most astute federal judges, clinical psychologists and law enforcement professionals are right only about half the time when it comes to accurately gauging people’s emotions.

With Jury Lab in play at mock trial settings, however, attorneys can increase that accuracy by 95%.

Professionals who can benefit from Jury Lab include:

Attorneys | Trial Consultants | Research Institutions |
Academia | Government agencies | Corporations

How It Works

Jury Lab uses a series of optical arrays to track and capture dozens of separate locations on the faces of jurors during mock trials.

Every subtle facial expression, no matter how small, is measured and marked at the moment it happens.

Once gathered, digital algorithms convert all of these captured expressions into measurable, quantified inputs.

From these inputs are generated customized, easily understood reports legal teams can use to improve their arguments and strengthen their legal strategies.

Measure Emotions

Capture every smile, yawn, raised eyebrow, moment of confusion or other silent signals for conversion into actionable data.

Analyze Data

Easy-to-interpret user interfaces present all the optical sensors measured, integrated seamlessly within a framework of proven benchmarks to drive top-level analysis.

Gather Insights

See both individual and aggregate emotional engagement, plainly communicated to provide you with the information you rely on to optimize your arguments.

Research

In February 2016, Jury Lab conducted its own market research to hear what trial attorneys had to say about mock jury simulations.

Analyzing 447 attorney responses, 59% were aware of and understood the value of mock trial consulting/focus group services, and 24% have used such services in the past. A total of 70% agreed emotions played a significant role in jurors’ decision-making process.

When asked about the advantage of receiving emotive response data (such as Jury Lab) on mock jurors’ reactions to presentations, 34% felt it would be “very significant” and 53% thought it would be “a helpful resource.”

Asked about being able to have a more complete understanding of mock jurors’ emotional reactions to witnesses, evidence, and pictures/videos during presentations, attorney responses ranged from 49%-59% saying it would be “a helpful resource,” and 22%-38% stating it would be “very significant.”

About the Founder

Susan Constantine, has a Master’s Degree in Psychology with a Bachelor’s Degree in Communications. She is the President of the Human Behavior Lab, LLC , The Jury Lab LLC, and author of The Complete Idiots Guide to Reading Body Language.

She invented the only patented emotion response software designed specifically for legal professionals to read human emotions of up to 12 mock jurors. A pre-trial artificial intelligence technology that reads the facial expressions of emotions to determine what jurors may be feeling so that attorneys can more deeply understand juror behavior as it relates to verdict outcome.

Learn How to Spot a Liar in 7 Seconds or Less

As the foremost expert on body language, as it relates to human psychology, Constantine draws from a career working with government agencies, federal court judges, lawyers and legal teams, and corporations. She has created a series of 20 indispensable lessons focused on techniques and strategies, validated by science and vetted in the field, that anyone can use to quickly spot a liar. This course is currently approved for continuing legal education by over 30 state bar associations. Susan not only speaks and trains government agencies, but she also believes in the importance of being a lifelong student to remain current in behavioral science research.

Susan has appeared on CNN, FOX, ABC, CBS, and MSNBC, and been published in the Washington Post, Capitol Hill, New York Times, and the New York Post.

Additional training and expertise consist of identifying dangerous personalities, killers and behaviors of person(s) of eminent threat to others; the psychology of a (narcissist, sociopath, and psychopaths); terrorist behavior and their psychological profile; perimeter training; investigation and interrogation, and scientific content analysis (S.C.A.N).

Given the uptick in school shootings, Dr. David Matsumoto of https://www.humintell.com/ has licensed Susan to train proprietary courses on threat assessment to school officials. This training includes how to identify person(s) with deadly intent, threat assessment, and protocols if one encounters an active shooter.

Constantine has appeared in documentaries such as Capturing Chris Watts on Reelz, Mother’s Day Murder - Evil Lives Here on Fox Nation, Solving Tupac's Murder One Lie at a Time (pending release), Innocence Project documentary - Free Brandon Woodruff with AtuA Productions, NHK World News a documentary on the Presidential Debates, and body language expert on reality TV Show Couple therapy on TLC.

With more than 18 years’ experience analyzing jurors, witnesses, and suspects in high profile cases, Susan has been consulted as the human behavior expert for some of the world’s most noteworthy trials, including Amanda Knox, Jeffrey Epstein, Michael Jackson, Chris Watts, George Zimmerman, Casey Anthony, Jerry Sandusky, Bill Cosby, and hundreds of others. Additionally, she has provided insights and analysis during media coverage of the past four (4) US presidential elections.

“Susan has always provided amazing insight into the stories and trials I have covered through the years”

said Vinnie Politan, a former prosecutor and current Court TV legal journalist, who is featured in the course.

“She has a unique skill set in looking at human behavior and detecting deception.”

She has appeared in over 1500 national and international television programs that include: CNN, Fox & Friends Dr. Phil, Dr. Drew, Discovery Channel, Good Morning America, The Today’s Show, Court TV, Nancy Grace, TLC, Hallmark, Dateline, Nightline, World News, Reel. She’s been published in the Washington Post, Capitol Hill, New York Times, and the New York Post.

She conducts workshops and has been a keynote speaker at Conferences and Corporations Nationwide such as Proctor & Gamble, The Hard Rock’s Gaming Commission, Prudential, Universal Studios, and multiple state and judicial state bar associations.

Susan is married to her loving and supportive husband Nick. They have 3 adult children Madison, McKenzie and Nicholas. Madison is a Global Market Strategist at JP Morgan in London, Mckenzie is a full time student at Full Sail University, and Nicholas, a Financial Advisor at Fidelity Investments. We enjoy staying healthy, walking, reading, decorating, cooking, serving on the security team at church, traveling, and are big time foodies!

Susan Constantine MPsy, Founder of The Human Behavior Lab and Creator of Jury Lab

Contact

Jury Lab Emotion Response Software is available as a turn-key kit, through Licensing or Consultative Services, for on-site mock trial or focus group analysis. It can also be customized to accommodate deposition video analysis.

To learn more and discuss your options, contact Susan Constantine
Phone: 407-405-3417 | Email: info@thejurylab.com

"’The law is reason, free from passion.’ Aristotle's declaration continues to guide the philosophy of our legal system. However, emotions are intertwined with any human enterprise, particularly decision-making.”

- Forgas, 1995; Kuvaas & Kaufmann, 2004

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